Publishing

News UK Proves What We Know: Ads Next to Relevant Content Work

Advertising placement has never been so topical

Photo Illustration: Adweek
Headshot of Lucinda Southern
By Lucinda Southern

March 21, 2022

News Corp’s U.K. division, News UK, has carried out research into how relevant placement of ads next to content—you guessed it—improves the ad performance. 

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Headshot of Lucinda Southern

Lucinda Southern

Lucinda Southern is Adweek's media editor.

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