NatGeo and Verizon’s Oath Are Running Programmatic VR Ads to Promote Season 2 of ‘Mars’

The deal marks the first time Oath has found a buyer for its new offering

Oath is working with National Geographic to place programmatic VR ads in games to promote the second season of "Mars." Oath

To promote the second season of “Mars”—a science-fiction show produced by Ron Howard and Brian Grazer—National Geographic is venturing where no brand has ever dared go before: programmatic virtual reality ads.

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@martyswant Marty Swant is a former technology staff writer for Adweek.