Meta’s Threat to Exit Europe Is Another Reminder for Marketers to Diversify

Discontinuing Facebook and Instagram in EU would be catastrophic for the ad world

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Meta Platforms Inc. has once again considered pulling the plug on Europe, due to tightening data-sharing regulations.

In its annual report issued last Thursday, the social media giant issued a warning it could discontinue Facebook and Instagram in the EU if it is unable to keep transferring user data back to the U.S., amid negotiations between European regulators over the transatlantic data pact. Meta’s platforms like Facebook transfer user data back to the U.S. to avoid creating regional silos, which would cause logistical challenges for the platform.



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