The Markets Welcome US Voters’ Split Election Decision

Experts predict a climate of light-touch regulation, paving the way for consolidation

The market cap of The Trade Desk, a demand-side platform, is currently around three times that of agency holding groups, on average. Getty Images

While the outcomes of both the U.S. presidential and Congressional elections are in no way a foregone conclusion, current indicators point to a split government with the Democrats likely to control the White House and Republicans narrowly keeping hold of the Senate.

@ronan_shields Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.