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After months of speculation, and several dramatic public hearings, a damning report by the House Judiciary Committee’s Antitrust Subcommittee on Thursday is leaving many to ponder the future of the online ad industry.
The report gleaned evidence from Amazon, Apple, Facebook and Google, and each of the platforms were in turn deemed “a gatekeeper over a key channel of distribution,” which they use to maintain their dominance.
“They not only wield tremendous power, but they also abuse it by charging exorbitant fees, imposing oppressive contract terms, and extracting valuable data from the people and businesses that rely on them,” reads the report.
At 449 pages long, “Investigation of Competition in Digital Markets” is mammoth in scale, and forensic in its depth of research with several sources contacted by Adweek claiming to have consulted on the report.
Among
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