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2021 was the year of Convergent TV, and 2022 is poised to be even bigger as it remains one of digital advertising’s fastest-growing platforms.
Andrew Goode, executive vice president and managing director of Havas Media, Mike Venables, managing director and head of media at Citi, and Lisa Valentino, evp of client solutions and addressable enablement at Disney Advertising Sales, sat down for a panel discussion at Adweek’s Mediaweek about actionable ways to make programmatic work in the ever-morphing TV space, including how to balance scale and accuracy with privacy and safety top of mind.