Programmatic

LiveRamp Will Offer Its Identity Graph for Free to DSPs

One of the largest data onboarders in the industry is making a move to boost match rates

Index Exchange's partnership with LiveRamp is an example of how publishers can reduce their reliance on cookies, says Mike O’Sullivan, vp product at Index Exchange. LiveRamp
Headshot of Ronan Shields
By Ronan Shields

February 25, 2019

One of the industry’s largest providers of data onboarding LiveRamp is poised to announce that it will offer demand-side platforms free access to its identity graph in a move to capitalize on marketers’ desire to target audiences across devices.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Ronan Shields

Ronan Shields

Ronan Shields is Adweek's programmatic editor.

Recommended articles
Related Articles
Programmatic

AT&T Unveils Xandr, Its Newly Rebranded Ad-Tech Uniticon-image

By Ronan Shields

Programmatic

The Trade Desk Rolls Out Its Unified ID to Take on the Walled Gardensicon-image

By Ronan Shields

Programmatic

Adobe’s New Partnership With Roku Will Help Advertisers Engage With 27 Million OTT Viewersicon-image

By Ronan Shields

A black background with white on the sides with the Afdin logo in the middle
Programmatic

AdFin’s Bid to Bring Transparency to Programmatic Ends as It Shutters Its Doorsicon-image

By Ronan Shields

Microlearning
View All

Organize and Leverage Your Measurement Toolbox

Why Brands Should Embrace Supply Path Optimization Now

Subscriber Onboarding and Engagement Done Right

Customer Experience Transformation for the C-Suite

You Might Like

The Art of Shopper Recognition

By Acxiom

$800 Billion in Incremental Revenue Is Possible With AI-Driven Personalization

By Assaf Baciu

Reimagine the Ad Experience

By Amazon Ads

The Power of the U.S. Hispanic Consumer

By TelevisaUnivision