Programmatic

LiveRamp Will Offer Its Identity Graph for Free to DSPs

One of the largest data onboarders in the industry is making a move to boost match rates

Index Exchange's partnership with LiveRamp is an example of how publishers can reduce their reliance on cookies, says Mike O’Sullivan, vp product at Index Exchange. Courtesy LiveRamp
By Ronan Shields

February 25, 2019

One of the industry’s largest providers of data onboarding LiveRamp is poised to announce that it will offer demand-side platforms free access to its identity graph in a move to capitalize on marketers’ desire to target audiences across devices.

Ronan Shields

Ronan Shields is Adweek's programmatic editor.

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