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LiveRamp expanded its partnership with Meta too allow marketers to use its first-party data to measure, optimize and target campaigns and drive better return on investment via its RampID people-based, privacy-first identifier.
Marketers can connect LiveRamp’s Authenticated Traffic Solution with Meta’s Facebook Conversions API (application-programming interface) and optimize campaign performance while simultaneously protecting consumer data.
LiveRamp explained that the Facebook Conversions API creates a direct connection between advertisers’ marketing data and Meta’s systems, letting advertisers use their own marketing data to optimize ad targeting, lower cost per action and accurate measure outcomes, while respecting people’s choices on how their data is used, adding that its ATS technology builds upon this by creating addressable audiences that can be reached and measured on any channel, as well as ensuring that marketers can avoid sharing consumers’ personally identifiable information or having to build their own integrations.
The company said that following the expansion of its partnership...
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