Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.
Google added another first-party data solution for Display & Video 360, Publisher Advertiser Identity Reconciliation, which gives publishers and advertisers the option to securely and privately reconcile their first-party data for audiences who have visited both an advertiser’s and a publisher’s site.
Advertisers and publishers will be able to activate encrypted first-party information unique to their sites via aggregation, and PAIR ensures that no user-level data is ever shared between parties, and that the aggregated data is only readable and meaningful in the limited context of their direct relationship.