LiveIntent Is Preparing to Debut Its Own Onboarding Service

Company promises people-based marketing services to rival LiveRamp

LiveIntent is rolling out its own data onboarding service, claiming it will better serve the needs of advertisers and publishers in an industry undergoing a fundamental privacy overhaul and increasingly dominated by a few big names.

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
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