LiveIntent Is Preparing to Debut Its Own Onboarding Service

Company promises people-based marketing services to rival LiveRamp


LiveIntent is rolling out its own data onboarding service, claiming it will better serve the needs of advertisers and publishers in an industry undergoing a fundamental privacy overhaul and increasingly dominated by a few big names.

The new service is expected to debut early next month, will operate on a pay-as-you-go model (an element it claims will remove inhibitors such as upfront costs) and lets publishers improve their advertising offering by allowing them to onboard advertiser segments directly to their first-party identifiers.

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