Marketing Innovation

Live Commerce: Now Is the Time to Hop on the KOL Train

Influencing meets infomercials

viya huang wei
Chinese network celebrity Viya Huang Wei poses after live streaming on the e-commerce platform Taobao on May 19, 2020 in Hangzhou, Zhejiang Province of China. Getty Images

By Sean Choi

October 19, 2020

Imagine attracting 20 million viewers on a livestream and selling 70,000 units of product within four hours. That’s what China-based live commerce influencer Viya Huang recently managed to do. And the product, you ask? Duck necks.

Sean Choi
Sean Choi is a Brooklyn-based strategist.
Recommended articles
You Might Like

Webex and GoDaddy CMOs Share How They Build Genuine Connections Through Emotional Storytelling

By Julie Cullinane

A Playbook for Thriving in the Post-Cookie World

By TransUnion

Post-Pandemic Shopping Could Create Explosive Growth, But Are You Prepared?

By Celiena Adcock, Head of Go-to-Market and Global Business Marketing, Honey

Cross-Screen TV Measurement Is the Key to Unlocking Today’s Upfronts

By Christine Grammier

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"programmatic"}