Kylie Jenner's Latest Billboard Campaign Shows the Power of Programmatic

Out-of-home is available to more media buyers than ever

Kylie Jenner’s face—seductive, glowing and larger than life—is the centerpiece of her latest ad campaign, but, behind the scenes, programmatic technology is doing a heavy lift.

The campaign, which took hold of 5,800 screens in more than 1,000 cities on Wednesday, is for the 21-year-old influencer’s new DTC skincare line, Kylie Skin. Conceived with the help of the digital out-of-home ad-tech company Adomni—and 22 publishers in the OOH space, including Lightbox, Clear Channel Outdoor and Lamar—the campaign came to life across billboards in shopping malls, along roadsides and anchored

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