Kylie Jenner’s face—seductive, glowing and larger than life—is the centerpiece of her latest ad campaign, but, behind the scenes, programmatic technology is doing a heavy lift.
The campaign, which took hold of 5,800 screens in more than 1,000 cities on Wednesday, is for the 21-year-old influencer’s new DTC skincare line, Kylie Skin. Conceived with the help of the digital out-of-home ad-tech company Adomni—and 22 publishers in the OOH space, including Lightbox, Clear Channel Outdoor and Lamar—the campaign came to life across billboards in shopping malls, along roadsides and anchored
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