Kochava Rolls Out Identity Tool for Publishers Focused on CTV and Mobile

The ad industry's audience measurement challenges span multiple types of media

Kochava counts Roku and MobilityWare as two customers of its new publisher offering. Kochava

As the digital advertising industry hurtles toward a future without third-party identifiers, publishers will have to find new ways to manage an influx of first-party data signals, and ad-tech companies are trying to adapt their businesses to help.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.