Investors Want Proof That Digital Ads Aren’t Funding Misinformation

Check My Ads co-founder Claire Atkin is 'optimistic' that recent demands could spell change

Home Depot and Omnicom are facing investor pushback on brand safety and misinformation. The Home Depot, OmnicomGroup

Following this summer’s racial justice reckoning, coupled with research showing younger consumers are supporting brands that share their views, a new kind of sheriff has emerged in the Wild West of online media: the activist investor.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.