Brands Want Celebrity Spokespeople to Be Political Now

Why the industry has decided to get off the sidelines

From Michael Jordan's “Republicans buy sneakers, too” to Colin Kaepernick kneeling during the National Anthem.

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@kaila_mathis kaila.mathis@contractor.adweek.com Kaila is a freelance writer for Adweek covering brand marketing and retail.
@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.
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