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Key Insights:
- Political opinions used to be a potential liability—now, they’re a possible asset.
- Savvy influencers are also looking to partner with brands that share their views.
- Social media, reality TV and gossip news have broken down the notion of a private life for celebrities.
Typically, when brands hire a famous actor, musician or athlete to help sell insurance or tampons, the idea is to select an individual with widespread appeal.
At least, that’s how it used to be.
Experts
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