Instead of Leaving an Empty Chair, Google Should Have Talked to Congress About Bots

But the company did hold an ad-fraud summit this week

Google declined to show up to speak with Congress earlier this month alongside Facebook COO Sheryl Sandberg and Twitter CEO Jack Dorsey. Getty Images

When Google failed to send a top executive to a congressional hearing earlier this month, more than a few lawmakers from both parties were frustrated that CEO Sundar Pichai didn’t answer questions alongside Twitter CEO Jack Dorsey and Facebook COO Sheryl Sandberg. However, Google could have saved itself plenty of embarrassment and hand-wringing by showing up to educate Capitol Hill on something it knows plenty about—bots.

@martyswant Marty Swant is a former technology staff writer for Adweek.