Inside Rubicon Project’s Latest Header Bidding Tool

More than 30 publishers have participated in its beta program


Rubicon Project has lifted the lid on a tool to help publishers deal with the complications of header bidding, asserting its roots in open-source software allows publishers to take back control.

Rubicon Project CEO Michael Barrett teased the launch of Demand Manager last week on a call with investment analysts, saying early beta tests have yielded a “phenomenal response.”

The rise of header bidding, a software that helps publishers manage multiple auctions for an ad impression simultaneously, is a trend that initially

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