Inside Rubicon Project’s Latest Header Bidding Tool

More than 30 publishers have participated in its beta program

Rubicon Project CEO Michael Barrett Rubicon Project

Rubicon Project has lifted the lid on a tool to help publishers deal with the complications of header bidding, asserting its roots in open-source software allows publishers to take back control.

@ronan_shields Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.