Independent ad tech is widely perceived to be in trouble with the continued question marks over the sector including the dominance of the industry’s walled gardens, the decline of cookie-based ad targeting, plus the cut and thrust of supply path optimization.
However, the leadership of Rubicon Project, one of the few remaining publicly-listed ad-tech companies, claims the programmatic ad exchange is in prime position to weather such storms, posting revenues of $32.4 million in the opening quarter of the year, 30% up from 12 months earlier.
Rubicon
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