Adapting to Crisis

IBM's New Tool Lets Marketers Tailor Ads to Coronavirus Conditions in a Given Area

The feature relies on artificial intelligence and data aggregated from public health agencies

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IBM's new tool collects data from public health agencies.IBM
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By Patrick Kulp

June 17, 2020

A new tool from IBM Watson Advertising uses public health data and artificial intelligence to track where Covid-19 is on the rise or decline so that marketers can better customize their advertising to the pandemic situation in a particular area.

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Patrick Kulp

Patrick Kulp is Adweek's senior reporter covering emerging tech.

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