Integral Ad Science reached a platform-wide agreement with Microsoft Audience Network to ensure brand safety for native ads across the desktop and mobile web.
Microsoft Audience Network reaches millions of people through Microsoft owned-and-operated sites such as Microsoft Edge, MSN and Outlook, as well as trusted third-party partners.
IAS said the integration uses its predictive technology and real-time data to ensure that campaigns activated through Microsoft Audience Network are brand safe on a pre-bid basis, giving advertisers an added layer of protection at no additional cost and automatically filtering out high-risk inventory before bids are even placed.
Microsoft Audience Network was introduced at the Bing Partner Summit in May 2018.
Microsoft Advertising principal program manager Supratim Roy Chaudhury said in a statement, “Building upon our brand safety foundations, the integration of IAS to the Microsoft Audience Network is a great next step in reiterating our commitment to protect our advertiser’s brand equity and spend from unnecessary risks.”
IAS CEO Lisa Utzschneider added, “I’m thrilled that IAS is the first platform-wide brand safety partner across the Microsoft Audience Network. This means that we can provide the highest level of brand safety coverage for marketers across this inventory. The best part: IAS brand safety controls are automatically included for every Microsoft Audience Network advertiser at no incremental cost to them.”