IAS to Provide Brand Safety Across Microsoft Audience Network

The agreement covers the desktop and mobile web at no cost to advertisers

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Integral Ad Science reached a platform-wide agreement with Microsoft Audience Network to ensure brand safety for native ads across the desktop and mobile web.

Microsoft Audience Network reaches millions of people through Microsoft owned-and-operated sites such as Microsoft Edge, MSN and Outlook, as well as trusted third-party partners.

IAS said the integration uses its predictive technology and real-time data to ensure that campaigns activated through Microsoft Audience Network are brand safe on a pre-bid basis, giving advertisers an added layer of protection at no additional cost and automatically filtering out high-risk inventory before bids are even placed.

Microsoft Audience Network was introduced at the Bing Partner Summit in May 2018.




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