IAS Integrates With Pinterest to Provide Viewability, Fraud Measurement Reporting

The partnership covers in-app activity for Promoted Pins, video ads

82% of Pinners access the platform via mobile devices Pinterest

Digital ad verification provider Integral Ad Science is now integrated with Pinterest and able to deliver marketers viewability and fraud measurement for Pinterest’s mobile application inventory.

@9Number9 david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.