Hulu and supply-side ad-tech company Telaria have announced an extension of their partnership with a two-year deal that will see the video streaming service further its programmatic ad placement capabilities.
Telaria will develop custom solutions for Hulu including specifics around ad pods, brand and category separation, frequency capping and viewability controls, as well as complete auction management in a private environment.
This builds upon a previous relationship first brokered two years ago—when Telaria was then known as Tremor Video—that saw the ad-tech company help
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