How This SSP Helped Blavity and Black Enterprise Grow Ad Revenue

Colossus connects advertisers to African American, Latinx, AAPI, LGBTQ+ and women-owned publishers

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Black-owned digital media company Blavity has seen a seven-fold increase in a share of its ad revenue from the first half of 2021 to the first half of this year, partly thanks to working with minority publisher-focused supply side platform Colossus. The two have worked together since 2020.

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