How Shutterstock Thinks About User Base Through Platform Partnerships

Meeting customers where they are is key for company growth

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Shutterstock CEO Stan Pavlovsky discusses the benefits—and complexities—of platform integration for overall company growth. Below, in his own words, he lists the three key elements of Shutterstock’s approach.