How Shutterstock Kept Up With Content Demands and Hired More Diverse Creators

CEO Stan Pavlovsky looks back at pandemic production

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Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Shutterstock’s Stan Pavlovsky reflects on his first few months of being CEO when the need for content accelerated. Below, in his own words, he discusses sifting through an immense quantity of content.

The challenge

When the pandemic hit, we saw demand for the content skyrocket—and not just from our existing customer base. The pandemic spurred the acceleration of digital across all verticals and business types.



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