How Shutterstock Kept Up With Content Demands and Hired More Diverse Creators

CEO Stan Pavlovsky looks back at pandemic production

people holding different shapes
When the pandemic hit, Shutterstock saw demand for content skyrocket. Kate Pilko/Shutterstock

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Shutterstock’s Stan Pavlovsky reflects on his first few months of being CEO when the need for content accelerated. Below, in his own words, he discusses sifting through an immense quantity of content.

@stanpavlovsky1 Stan Pavlovsky is CEO of Shutterstock.