How Disney Is Preparing for TV’s Seismic Shifts Ahead

Rita Ferro on the future of TV ad sales, upfront timing and the Oscars on Adweek @ Home

Disney president of advertising sales and partnerships Rita Ferro spoke at Adweek's virtual event Tuesday.

Rita Ferro, president of advertising sales and partnerships at The Walt Disney Company, revealed the media giant is getting ready to start preproduction across all of its properties, which include ABC, ESPN, National Geographic, Freeform and Hulu, to ensure a new slate of programs is ready by fall.

@monicroqueta monica.zorrilla@adweek.com Mónica is a breaking news reporter at Adweek.
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