How Apparel Brand FatFace Plans to Offset Its Digital Carbon Footprint

Agency Incubeta launched a pilot program with three clients to improve their online sustainability

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British lifestyle and clothing accessory brand FatFace reported sales growth of over 22% during the Christmas buying period, even beating the same five-week period in pre-pandemic 2019 with a 3% increase. And while the brand may be relieved to see its numbers ascend, FatFace is aiming for decline when it comes to its carbon footprint.

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