Facebook and Google’s share of online ad spend is slowly eroding, but that’s mainly due to another walled garden: Amazon. But how can independents get a larger share of the action amid demand for a more diverse marketplace?
Despite ongoing concerns over trust and transparency in digital advertising, CMOs are still willing to invest more of their budgets in digital advertising. Gartner’s CMO Spend study 2018-19 suggests budgets will remain relatively stable over the next 12 months, with online ad spend surpassing offline.
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