HappensInAdOps Community Optimizes by Leaning On Each Other

Ryan McConaghy is a leader of unsung revenue heroes in online media

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In an industry that classifies itself as the business backend of advertising showbiz, even the most ardent of ad ops professionals will concede that monetizing traffic, optimizing CPM yield and managing the private marketplace are the lower hanging fruit. Ad ops is an underserved community that has to deftly blend commercial pressures with technical pragmatism.

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This story first appeared in the Nov. 4, 2019, issue of Adweek magazine. Click here to subscribe.