GroupM Unveils Global Effort to Boost Crisis-Stricken Local News
The media-buying giant is partnering with United for News to 'remonetize' outlets
GroupM credits a new initiative as the first global effort to funnel more programmatic ad dollars to local publishers.
United For News
Key insights:
GroupM, the world’s largest media buyer, is rolling out an industry effort to steer programmatic ad dollars toward dwindling local news shops in what it is characterizing as a bid to “save journalism.”
