Publishing

GroupM Unveils Global Effort to Boost Crisis-Stricken Local News

The media-buying giant is partnering with United for News to 'remonetize' outlets

GroupM credits a new initiative as the first global effort to funnel more programmatic ad dollars to local publishers. United For News

By Ethan Wu

July 29, 2020

GroupM, the world’s largest media buyer, is rolling out an industry effort to steer programmatic ad dollars toward dwindling local news shops in what it is characterizing as a bid to “save journalism.”

Ethan Wu
@EthanYWu ethan.wu@adweek.com Ethan Wu reports on ad tech and programmatic advertising. He is a senior at Cornell University studying economics.
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