Google's DSP Tool Aims to Decrease Ad Frequency Across CTV Apps

59% of OTT users felt the same ad is repeated too many times

Today, Google announced it’s adding a new capability to its demand-side platform Display and Video 360 (DV360), where advertisers can now control the frequency of ads for audiences across multiple streaming platforms in connected TV.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in