Super Bowl Regional Ads Roundup: Busch Light, Sam Adams and

These brands are buying in regions to reach targeted markets

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Super Bowl ads are designed to wow the public as well as sell products. Advertisers are willing to spend big money—this year roughly $6.5 million for a 30-second spot—to reach the biggest captive audience of the year.

But what about those who don’t have wads of cash but still want to be in the big game? Luckily, the Super Bowl allots a certain amount of time for regional ads to air. That means a brand big in the Northeast could be seen at the same time as another brand in the Southwest during the game.



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