Google Rolls Out New 3D Ad Format Swirl in DV360

Interactive tool now available globally after 2019 beta program

Smartphones with images from Adidas, Belvedere Vodka and Nissan
Brands including Adidas, Belvedere Vodka and Nissan have all trialed the format. Google

Google has announced that its 3D ad format Swirl is now available to all Display & Video 360 customers globally following a beta program involving brands such as Adidas, Belvedere Vodka and Nissan.

@ronan_shields Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.