Google Removed 2 Million Pages a Month From Its Ad Network in 2018 for Policy Violations

Report trumpets machine learning-powered transparency push

Google took down 2.3 billion 'bad ads' last year. Getty Images

Google removed 2 million pages from its ad network each month last year due to content policy violations and 6 million bad ads per day throughout 2018 as part of its efforts to police the web for advertisers, according to a report released today.

@ronan_shields Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.