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Google introduced Confirming Gross Revenue Wednesday, calling it a solution that helps buyers and publishers verify that no hidden fees have been taken from their digital advertising transactions.
President, Americas and global partners Allan Thygesen explained in a blog post Wednesday, “Our advertising partners often ask me, ‘How can I better understand where my dollars are being spent?’ This question isn’t new. But as buying and selling digital ads has become more complex, tracking where the money goes has become more difficult.