TV Upfronts

YouTube Rolls Out Frequency Capping Tool in Upfront Week Debut

The digital video giant highlighted creators instead of TV shows during its annual Brandweek presentation

YouTube Rolls Out Frequency Capping Tool in Upfront Week Debut
Lizzo closed out YouTube's Brandcast event.Catherine Perloff
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By Catherine Perloff

May 17, 2022

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As YouTube looks to be taken seriously among TV ad buyers, the tech giant was ready to put on a show during Upfront Week.

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Catherine Perloff

Catherine is Adweek's platforms reporter.

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