Almost 40 cents in every dollar spent on digital advertising is pocketed by Google, therefore accurate reporting tools for such a platform are crucial for marketers to ensure their campaign spend is performing sufficiently.
Google has historically been criticized for “marking its own homework.” Earlier this week, it took strides to satisfy advertisers’ calls for third-party verification when it received accreditation from the Media Ratings Council (MRC). In addition, it also announced more names to its recently launched Google
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