Digital media has been widely hailed as a rare growth area for the ad industry, which is expected to see a near double-digit drop in spend this year.
However, steady liquidity flow in a recovering market is not always certain, with advertisers often pushing the boundaries of their payment terms with providers.
During such times, companies often turn to finance outfits known as “factoring firms” that effectively buy invoices from digital media buyers and sellers in need of capital in return for immediate payment.
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