Google has laid out some of its ad-tech fees as it faces increased scrutiny from regulators looking into the company’s dominance in digital advertising.
In two separate blog posts published Tuesday, Google outlined the cut it takes from publishers that sell ads using its products. When transacting through Google’s ad-tech stack, publishers keep an average of 69% of revenue generated. When selling ads directly through Google Ad Manager, publishers keep around 95% of the revenue.
Google controlled roughly 37% of the digital ad market in 2019, according to eMarketer.