US Antitrust Regulators Are Poised for Google Crackdown

After consulting ad-tech experts for months, action may come as soon as this summer


All eyes in the digital media sector are fixed on Google, given the breadth of its online advertising capabilities, but its dominance has also drawn the gaze of regulators who could be weeks away from filing legal action.

The Justice Department and multiple state attorneys general are probing Alphabet-owned Google, which has become the dominant player in the near-$130 billion online advertising industry, according to The Wall Street Journal. The DOJ is expected to file suit this summer at the federal level while states, including Texas, are set to do so in the fall.

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