Facebook revealed Wednesday that it is expanding its efforts to reduce the visibility of low-quality ads on its platform.
The social network said it is going after ads that violate its restrictions on low-quality or disruptive content, which typically include:
- Engagement bait, defined as ads with spammy content that seek to entice people to engage via likes, comments or shares.
- Ads that purposefully withhold information in an attempt to convince people to click on them to get the whole story.
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