Unlike many of the other companies presenting this week, Facebook did not use its NewFronts slot to pump up new shows for video destinations on its platform like Facebook Watch.
Instead, the social network provided examples of creative ways agencies, brands and creators have been using the tools available to them, including Facebook Live and Instagram Live, while adapting to the challenges accompanying the Covid-19 crisis.
Facebook has not been a participant in past NewFronts, and it had no plans to be involved this year, either, even before the coronavirus pandemic hit.
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