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Facebook responded to impending changes in Apple’s iOS 14 operating system by saying Friday that its Facebook Audience Network mobile application monetization platform will exclusively use bidding to fill ads in iOS apps beginning in the second quarter of 2021.
The social network said its goal when it first began testing bidding on Audience Network in March 2017 was to eventually migrate the platform to a bidding-only demand source, and Apple’s iOS 14 updates accelerated the process.
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