The media industry is holding its breath as Apple’s iOS 14 nears, given the operating system’s exacting privacy assurances for users. But the company’s decision to delay specific opt-in requests to collect iPhone identifiers (IDFAs) has thrown Facebook a lifeline.
In late August, Facebook issued a note stating that Apple’s impending rollout will cause it to cease collecting IDFAs, and move that would “disproportionately affect” Audience Network—its third-party advertising exchange—to the extent that it “may not make sense to offer it on iOS 14.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in