Facebook to Continue IDFA Collection After Apple’s Stay of Execution

Apple delays rollout of iOS 14 privacy provision, giving breathing room for Audience Network on iPhones

Facebook had previously told its advertising partners to create an account dedicated to running app install ad campaigns for iOS 14 users. Facebook, Apple

The media industry is holding its breath as Apple’s iOS 14 nears, given the operating system’s exacting privacy assurances for users. But the company’s decision to delay specific opt-in requests to collect iPhone identifiers (IDFAs) has thrown Facebook a lifeline.

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.