Facebook to Continue IDFA Collection After Apple's Stay of Execution

Apple delays rollout of iOS 14 privacy provision, giving breathing room for Audience Network on iPhones

The media industry is holding its breath as Apple’s iOS 14 nears, given the operating system’s exacting privacy assurances for users. But the company’s decision to delay specific opt-in requests to collect iPhone identifiers (IDFAs) has thrown Facebook a lifeline.