Ad Tech Apple’s Privacy Push Hurts Media Owners Relying on Advertising and Subscription Revenue It could be more harmful than the projected effects of GDPR and CCPA Until now, cookies have been industrywide common currency for online media trading. Apple, Getty Images By Ronan Shields September 21, 2020 Key Insight: Some hope Apple will become more collegiate in its approach to the in-app advertising ecosystem. Click for more from this issue This story first appeared in the Sept. 21, 2020, issue of Adweek magazine. Click here to subscribe. Ronan Shields @ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech. Recommended articles