Apple’s Privacy Push Hurts Media Owners Relying on Advertising and Subscription Revenue

It could be more harmful than the projected effects of GDPR and CCPA

Apple logo with fingerprints
Until now, cookies have been industrywide common currency for online media trading. Apple, Getty Images
This story first appeared in the Sept. 21, 2020, issue of Adweek magazine. Click here to subscribe.
@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
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