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Digital media measurement, data and analytics platform DoubleVerify expanded its partnership with LinkedIn, bringing its DV Authentic Brand Suitability and DV Custom Contextual solutions to mobile ad network LinkedIn Audience Network.
The DoubleVerify expansion is part of the professional network’s rollout of a safety hub for LinkedIn Audience Network, which also features a list of publishers on the network and the ability to create, upload and apply custom allow lists alongside block lists.
The move will help advertisers on the professional network ensure that their campaign impressions are delivered on inventory that aligns with their brand safety, suitability and contextual needs.