Dollar Shave Club Names Adobe as Primary DSP Partner as It Accelerates Its Omnichannel Campaigns

The direct-to-consumer brand is looking to consolidate to Adobe stack

The rise of direct-to-consumer brands is arguably one of the most distinctive trends in marketing during the digital era. Largely defined by their lack of reliance on middlemen, this new wave of brands is gradually beginning to supplant those that have dominated U.S. households for the last 140 years, according to a recent IAB study.