What We Learned at Dmexco 2019, Ad Tech’s Week in the Spotlight

Optimism over programmatic growth is muted by privacy headwinds

ad tech dmexco 2019
Programmatic companies are working together on new ways to track users in a post-cookie world. Getty Images

Ad tech’s week in the German spotlight has come to a close, with plenty to think about for the 40,000 advertising and marketing technology delegates at Dmexco.

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.