Despite the headwinds posed by the advent of privacy legislation such as the General Data Privacy Regulations, programmatic ad spend in Europe rose by 33% last year to hit €16.7 billion (about $18.4 billion), although concerns around transparency persist.
The findings came in the IAB Europe’s Attitudes to Programmatic Advertising report published to coincide with this week’s Dmexco conference hosted in Cologne, Germany. Here, the challenges of programmatic advertising under heightened privacy obligations were a frequently recurring discussion, while one location-based data company claims to have seen the light at the end of the GDPR-privacy tunnel.
More
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in