Despite GDPR, Programmatic Advertising Is Still Growing in Europe

Spend nears €17 billion while one U.S. outfit ends its European hibernation on Dmexco's opening day

The findings came in the IAB Europe’s Attitudes to Programmatic Advertising report published to coincide with this week’s Dmexco conference hosted in Cologne, Germany. DMEXCO

Despite the headwinds posed by the advent of privacy legislation such as the General Data Privacy Regulations, programmatic ad spend in Europe rose by 33% last year to hit €16.7 billion (about $18.4 billion), although concerns around transparency persist.

@ronan_shields Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.