Discovery Wants to Unify the Fragmented Broadcast Landscape

It’s offering a one-stop shop for media buyers through FreeWheel

Discovery’s roster of channels—including its flagship Discovery Channel, along with Food Network, TLC and more—is about to become a bit more cohesive.

Today, the media company announced a multiyear partnership with FreeWheel that will see the Comcast-owned company offer a single, unified platform for media buyers looking to manage their buys across Discovery’s buffet of channels.

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